Saurabh Kumar Saxena

The irony of the education industry during a pandemic                                                             I don’t know how people will take this post. But I request you all please be with me in carving the shape of the education industry for a better future. Recently I have come to know that not every but most of the private engineering/management institutes started reacting in two manners during COVID-19. Type one- We have seen many institutes taking care well of their faculties and other staff during this pandemic by compensating with full salaries and a congenial work environment for working from home. Some of them have also provided mask, sanitizer, and others during this pandemic and console the whole family even with either through phone calls or messages. But very few are lies in the above category even you can ...

Recent trends of Pharmaceutical Industry While many pharmaceutical companies have successfully deployed a plethora of strategies to target the various customer types, recent business and customer trends are creating new challenges and opportunities for increasing profitability. In the pharmaceutical and healthcare industries, a complex web of decision-makers determines the nature of the transaction (prescription) for which direct customer (doctor) of the pharma industry is responsible. Essentially, the end-user (patient) consumes a product and pays the cost. Use of medical representatives for marketing products to physicians and to exert some influence over others in the hierarchy of decision-makers has been a time-tested tradition. Typically, salesforce expense comprises an estimated 15 percent to 20 percent of annual product revenues, the largest line item on the balance sheet. Despite this other expense, the industry is still plagued with some very serious strategic and operational ...